After disscussing ideas with Ryan Carman as to what to do for our radio trailer as our film does not use dialouge, we have decided that we will create a deceptive radio trailer to get people interested in the film and also get people to look into the film out of curiousity that the deceptive trailer will create. For the deceptive trailer, we were thinking of doing a fake "bank finance" radio advertisement because one of the underline points of the film is money loss so a bank finance advert would relate to the film well.
Some examples of films using deceptive marketing include the Blair Witch Project, which made people think it was a real documentary, and The Fourth Kind, which claimed to be based on actual case studies and people which were later found to be untrue.
http://www.blairwitch.com/
http://www.thefourthkind.net/
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